And Now Back to Our Regularly Scheduled Print Demise

We’ve been so focused on the catastrophic collapse of the U.S. economy and the sometime suspension of certain presidential campaigns that it’s been awhile since we touched base with the demise of print journalism. To wit, here’s a new theory as to why newspapers are struggling to make the transition to online — look no farther than the most-emailed list!

The majority of Internet readers aren’t looking for a comprehensive news report that is incredibly expensive to produce.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in