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The news for TV writers, we’re afraid to tell you, is not good:

Viz,

“‘American Idol’ isn’t just burning up the Nielsens; it’s doing blockbuster business by flagrantly incorporating product placements in ways that are supposed to kill audience interest. Indeed, at a time when top TV producers are holding press conferences to warn that weaving products directly into the DNA of shows is suicidal, “American Idol” seems only to get stronger as it increases the visibility of product placements.