In design, as with all things, we consider it generally understood that it is cosmically ideal when one practices what one preaches. Architects should live and work in their buildings. Writers should read their own drivel. And graphic design magazines should, typically, involve some semblance of smart and considered graphic design.
Sadly, we’ve come across either an exception to the rule or the rule that makes the exception. STEP Inside Design Magazine just launched a website. And it sucks. Unequivocally.
The site looks not so much designed as defaulted — a gray-on-gray-with-a-hint-of-fuschia grid that’s difficult to navigate and unpleasant to look at. And, despite our limited understanding of the economies of interwebs publishing and the need for visual advertising, it shouldn’t be the first thing the reader sees.
We’ve only looked at the printed magazine a couple times, but we don’t remember being this appalled. Hopefully these are just baby steps, growing pains. Because, given this, we’d be hard-pressed to take very much of the content seriously, if at all.
Snap, but we’re also kinda for real.