Ancestry.com Acquired for $1.6 Billion

Ancestry.com, the genealogy database and social network behind NBC's "Who Do You Think You Are?" has been purchased for approximately $1.6 billion, or $32 a share, according to a report by the Wall Street Journal.

Ancestry.com, the genealogy database and social network behind NBC’s “Who Do You Think You Are?” has been purchased for approximately $1.6 billion, or $32 a share, according to a report by the Wall Street Journal.

Permira purchased the site along with the European private-equity firm’s co-investors; Ancestry.com CEO Tim Sullivan, CFO Howard Hochhauser, and other members of the company’s management; and Spectrum Equity, which holds about a 30 percent share of Ancestry.com.

Publicly traded since November 2009, Ancestry.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in