Analytics company Apsalar moves into advertising with ApEngage, now reaches 225 million users
Mobile analytics company Apsalar is adding user acquisition tools to its suite of analytics products, moving into the advertising market with a user targeting solution it calls ApEngage.
The company now allows developers to target specific audiences within the 225 million users in its third party app network based on extremely specific, personalized criteria.
The service, which is still currently in private beta, uses Apsalar’s proprietary data analysis algorithms and predictive models to help developers find new users that are likely to engage with their app because they’ve already shown an affinity for similar apps.
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