An Offensive 'Charm Offensive'?

Dan Rather’s favorite blog has been tracking the over-used buzzword of the week: “charm offensive.” Evidently, it’s been mentioned each night this week on the CBS Evening News, as well as both ABC and NBC and all three cable news channels.

Although Soledad O’Brien and Joe Scarborough each went “charm offensive”-crazy in one show this week (using the phrase 4 times and 3 times respectively), CBS’ John Roberts has been the worst consistent offender of the week:

“An Olympic inspection team has arrived in the United States to evaluate New York City’s bid to host the 2012 Games.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in