An Introduction to Facebook Mobile Ads

This article originally appeared in the Facebook Marketing Bible, our subscription product for marketers and advertisers looking to better understand the Facebook platform.

Nearly 60 percent of Facebook users are mobile users, up from about 47 percent a year ago. With the Facebook adapting to this transition, the company has introduced new ways to buy ads that show up on mobile and reach this emerging audience.


This article will walk you through the different mobile ads that can be purchased and how you can use targeting options to reach people most likely to click your ads on mobile.

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