Following a State of the Union address calling for Americans to “out-educate” and “out-innovate,” PBS KIDS announces on-air, online and mobile milestones showcasing its commitment to using media to prepare America’s youth for success in school and in life.
“Educational programming – particularly entertaining media properties focused on math, science and engineering – is needed now more than ever, with the President calling for a concerted focus on stepping up kids’ skills in these areas,” said Lesli Rotenberg, senior vice president, Children’s Media, PBS.
With its pervasive approach to sharing media, PBSKIDS.org clearly dominates the kids’ online space, with over 10 million unique visitors. PBSKIDS.org ranked as the top kids’ site for free videos streamed for September, October, November and December.
PBS KIDS launched seven mobile apps in 2010, raising the bar for the category by producing top-of-the line apps that are both fun and educational.
“Mobile apps were one of the most important developments in children’s media for 2010 and we found that they can have real potential for helping kids learn,” continued Rotenberg. “In 2011, we will continue to experiment and test the educational impact of the combination of our content across multiple platforms, seeking new opportunities to engage and teach our nation’s children.”
PBS KIDS has planned a pipeline of new apps, web original series, and transmedia projects in new frontiers such as augmented reality and in-video gaming, exploring how the combination of content across new technologies can impact learning.