An Apple iPad Newspaper Subscription Scheme Won't Matter if E-Newspapers Aren't Appealing

I have no idea if Apple is actually going to announce a newspaper subscription process as reported by the San Jose Mercury News.

Apple to announce subscription plan for newspapers

Nor do I have a particular bone to pick about the journalistic style of the scoop (see Columbia Journalism Review item below).

The Mercury News’s Thinly Sourced Apple Scooplet

I would, however, like to see today’s legacy dead-tree newspapers survive in the 21st century in some form. And, I’d especially like to see local newspapes find a survival mechanism.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in