While foodbourne illness often makes us think of tainted meat or sketchy fast food, leafy greens are actually the most common culprits. It was potentially contaminated spinach that led organic food brand Amy’s Kitchen to recall 70,000 of its products this past weekend.
After Amy’s Kitchen was notified that one of its organic spinach suppliers may have provided the company with greens contaminated by Listeria monocytogenes — a bacteria known to cause serious infections in children, the elderly, and others with compromised immune systems — the brand announced that would voluntarily recall approximately 73,897 cases of select products.
A complete list of affected items can be found here, and the company has been very transparent in sharing the list with its followers on social media:
— Amy’s Kitchen (@AmysKitchen) March 24, 2015
Since it’s often health-conscious individuals who are drawn to a family-run, organic brand like Amy’s, this recall presents an interesting PR situation, somewhat different from recalls associated with fast food brands.
While a potential health risk may test the loyalty of the brand’s customer base, the company did make the news public as soon as it learned of the possible risk, rather than waiting for confirmation of contamination or reports of illness.
This shows that the brand is proactively and responsibly putting the health of its customers — which it prides itself on valuing — above all else. It’s for this reason — along with the company’s decades-long track record of maintaining its good reputation — that we anticipate this issue will prove a short-term one, and likely will not leave a lasting mark on the brand.