Advertisers using Amobee’s technology can now create manage, scale and optimize their campaigns across Pinterest.
Amobee president Kim Reed Perell said in a release announcing the integration:
Pinterest presents an enormous opportunity for brands to reach consumers, shoppers and influencers in an intent-driven, personal environment. Pinterest is a space for discovery–in a highly shareable, savable, searchable and organizeable platform. Working seamlessly with Pinterest’s existing capabilities, Amobee Brand Intelligence empowers marketers to develop and deliver relevant content that enhances the consumer discovery experience while increasing brand awareness, engagement opportunities and purchases.