Amobee has agreed to acquire the ad-tech company Turn for $310 million, bringing both Turn’s data management platform and demand-side advertising platform into the Singtel-owned Amobee’s tech stack.
The acquisition, announced by the companies Wednesday evening, will help expand Amobee’s programmatic advertising and data management capabilities for clients such as Airbnb, Dell and Lexus. The deal is expected to be completed during the first half of 2017.
According to Amobee CEO Kim Perell, the combined company turns the unit into one of the largest independent buy-side marketing providers.
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