American Express Runs Big "Small Business Saturday" Campaign on Facebook

American Express has announced its first Small Business Saturday this week on November 27 in an effort to simultaneously help small businesses and the U.S. economy — and its own public image — using Facebook as a central part of the campaign. The company is set to award registered American Express card holders a $25 credit for spending at least that amount at a local, independent business on Saturday. Thus far the Small Business Saturday Page has about 882,000 Likes.