American Express Launches Twitter Hashtag Payment System
American Express is expanding its Twitter Sync services by allowing users to pay-by-tweet. The social commerce model is especially beneficial to the company since each purchase is a small advert for American Express. Users who sync up their American Express cards can tweet to purchase a limited supply of discounted items and tweet to confirm each purchase within 15 minutes to complete the transaction.
American Express Twitter Sync was launched in March of 2012 for users who wanted to get discounts on qualifying purchases.
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