Through May 15, companies in 43 cities served by ACBJ can enter their firm into the appropriate employee-size category. Local winners will be selected by July 17, while national champs are to be crowned September 11 and garner the privilege of donating $7,500 to a charity of their choice. From today’s announcement:
Social Madness participants will be ranked based on a scoring algorithm that measures social influence. The algorithm will track votes on bizjournals.com, LinkedIn connections, Facebook activity and Twitter followers during the challenge period…
“Social media has become a critical tool for competing in the marketplace,” said Emory Thomas, ACBJ’s chief content officer. “Ignoring it just isn’t an option anymore. We think this challenge will shine a light on innovative best practices.”
It’s also a very clever way for ACBJ to engage its core customers. Social Madness, may we refer to you instead as stealth marketing brilliance?