AMC 2007: NBC Prez: Content Providers Must Know Consumers 'Like We've Never Known Them Before'

Who are the people in your “viewser” neighborhood? Addressing “What Magazines Can Learn From TV” at AMC, NBC Universal Integrated Media president Beth Comstock makes the introductions.

In a slideshow-laden presentation that miraculously managed to keep AMC attendees’ after-lunch attention today, NBC Universal Integrated Media president Beth Comstock advocated allowing consumers to govern all parts of the “viewser” — viewer+user — experience in her keynote talk, “What Magazines Can Learn From TV.” Video, according to Comstock, is where NBC sees “a lot of activity,” and the company is currently trying to shift its ideas on small-screen consumption, with NBC is “trying to get our head around the fact that day time is primetime” in the world of online video.

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