AMBER Alerts to Be Added to Facebook’s News Feed

Facebook announced that it teamed up with the National Center for Missing and Exploited Children to add AMBER Alerts to its News Feed in order to aid the search for missing children.

AMBERAlert650Facebook announced that it teamed up with the National Center for Missing and Exploited Children to add AMBER Alerts to its News Feed in order to aid the search for missing children.

In January 2011, Facebook launched 53 AMBER Alert pages — for the 50 U.S. states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands — but only users who liked those pages received alerts, whereas the initiative announced Tuesday does not require any action on the part of users.

Facebook

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in