INFOGRAPHIC: How Businesses Are Making Friends On Facebook

The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate.

The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate.

Ambassador also pointed out some interesting statistics in this infographic:

  • Users over 18 spend 7.3 hours per month on Facebook’s mobile site.
  • 77 percent of business-to-consumer marketers say they’ve acquired a new customer through their Facebook page.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in