Amazon's New iPhone App Updates Uses Text Recognition to Help You Buy Real-World Products
Amazon’s insatiable desire to keep selling things knows no bounds – the web store is now bringing its selling service to your real world objects using image recognition technology. If you can scan it with Flow, you can buy it through Amazon:
Flow uses both barcode and image recognition to continuously recognize tens of millions of products in a live camera view, with seamless transition between product packaging and barcodes. Users point to an item and Flow overlays pricing, availability, reviews, media content and other information directly over the item in view.
Amazon currently has two apps that uses image recognition, one for shoes, called Fabulous, and Flow, which feels less shoe-oriented and less fabulous.
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