Amazon touts success of Kindle Fire HDX Mayday Button

Amazon is pretty proud of its Mayday Button. The technology, available for free on Kindle Fire HDX devices, allows users to have near-instant access to a real support team member, 24 hours a day, seven days a week, and 365 days a year.

Since launch eight months ago, the Mayday Button has become the most popular form of support-related communication for Kindle Fire HDX users, who have questions concerning everything from updating or installing apps to how to finish an Angry Birds level.

“When we set out to invent the Mayday button, we wanted to revolutionize tech support—and we’re happy to report it’s working!” said Scott Brown, Director of Amazon Customer Service.