Amazon Is Reportedly Prepping Grocery Delivery for New York

Could debut in coming weeks

Amazon Fresh is planning to add the Big Apple to its roster of cities where grocery delivery is available, according to Re/code, which cited unnamed sources. The delivery service could hit New York as early as next month as the retailer moves ahead with plans to take its same-day deliveries nationwide.

Amazon has been prepping a giant warehouse outside of Manhattan, but it was previously unknown whether New Jersey or New York was its prime target. It seems that the warehouse may eventually serve Philadelphia in addition to New York and New Jersey.

New York is already home to a variety of grocery and food delivery services, including Soap.com and the mobile-focused Boxed in addition to Peapod, FreshDirect, BlueApron and individual stores that make deliveries. Amazon clearly wants in on the same-day delivery market, as it is also a major investor in Quidsi, the owner of Soap.com.

The Amazon Fresh model of same day delivery is a conglomeration of other similar services. When you place your order by a certain time in the morning, you can get Amazon items in addition to your groceries and local products when the delivery is made later the same day. Other similar services focus on either local items or groceries, but Amazon Fresh covers the entire playing field.

Amazon Fresh first offered delivery services in Seattle, followed by areas in California, including Los Angeles. In each market, Amazon Fresh partners with purveyors in the neighborhood to include locally sourced items in its offerings, such as grass-fed meat from a farm in Northern California available to Amazon Fresh members in the area.

Other online players are joining the grocery delivery business, including Google's Shopping Express and the startup Instacart. Instacart pairs physical stores like Costco and Kroeger with delivery services, while Amazon has teamed up with the U.S. Postal Services to aid in delivery.