The Tick is packing for San Diego, as Amazon Prime Video will unleash a massive Twitter campaign to promote the series at the 2017 Comic-Con Expo.
Starting July 21, Twitter users who add the #TheTickSDCC hashtag to their tweets, along with specific emojis, will see replies from @TheTickTV containing videos of the “gigantic animatronic antenna” in San Diego moving in response to the requested emojis.
The 24-foot replica of The Tick’s head will be visible from “all major landmarks” at the event, and Twitter users can control it with the following emojis:
- @TheTickTV + #TheTickSDCC + ? = antenna moves to form the happy emotion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in