Amazon is planning to launch its own mobile app store to compete with Google’s Android Marketplace. Amazon opened its Amazon AppStore Developer Portal in January, which gave a good indication of things to come.
Amazon will be initially rolling out Android based apps and will subsequently add apps for other mobile platforms. Any Waring, Amazon spokeswoman announced the upcoming release:
We’re starting with Android apps since it’s an open ecosystem. Amazon officially hasn’t made an announcement as to when our app store will launch, but all I can say right now is soon — it’s coming soon.
Consumers will be able to buy Android apps from Amazon on computers as well as smart phones and tablets running Google’s Android operating system.
Amazon plans to deeply integrate the Appstore into Amazon.com, and will offer app recommendation to users buying other products and books, much the same way that it uses the recommendation system currently.
Current AppStore offerings could be termed as islands of apps, with Apple Appstore only offering apps for Apple devices, and Android Marketplace only offering apps for the Android platform.
Amazon’s idea is to create a global AppStore that could become a one-stop shop for mobile apps. Waring made it clear that although the company is starting with Android apps for now, they are on the outlook for other platforms to add to their offering. Waring stated:
If the customer demand is there, and if it’s the right move for us, then we’d be open to selling apps for other ecosystems in the future.
Amazon plans to take a 30% share of revenue from the sale of apps, which is the same cut that the company takes on the sales of e-books.