Amazon Now Offers In-App Purchases in its App Store
Amazon has just announced support for a new feature in their app store. Starting today, developers will be able to use the new In-App Purchasing API to sell content and upgrade to customers from inside their existing apps.
This feature has been in a beta test for the past several months. Publishers including Condé Nast, Dow Jones, and New York Post have been using the API, as well as several developers.
“Amazon’s in-app purchasing solution created a great way for us to reduce friction and drive more revenue from our games, as millions of people already have Amazon accounts,” said Michael Ritter, Senior Vice President Licensing & Distribution at Social Gaming Network, maker of Warp Rush, Dress Up Fashion, Bird’s the Word, and Night of the Living Dead Defense.
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