LA Start-Up Goes for eBook Gusto

When it comes to Internet press releases, there is a fine line between crafting a legitimate attention-grabbing headline and stumbling with a wild overreach. Today, LA start-up Veztek USA appears to have stumbled.

The headline for their March 7th press release boldy proclaims that “The End is Near: for Kindle and Nook.” We applaud VezTek founder Sani A.J.’s business confidence, but at the same time, those are words likely to be later served on a plate for humble consumption.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in