Amazon Is Reportedly Looking to Buy a Movie Theater Chain

The company's potential move to acquire Landmark Theatres offers another way to leverage data, experts say

Amazon—coming soon to a big screen near you.

According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52 locations across the country. Bloomberg further reported that the owners are working with investment bank Stephens Inc. to close the deal. Deadline, however, reported that no, Amazon is not buying Landmark.

Amazon declined to comment.

Unlike the $13.7 billion acquisition of Whole Foods, this potential move by Amazon aligns more with the company’s strategy and established goals of entering the media and entertainment space, said a number of experts in the space.

“Amazon is already in the entertainment industry,” said Rebecca Lieb, cofounder and media analyst at Kaleido Insights.

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