Here's What Amazon Has Learned in Its First 3 Months Running a Store With No Cashiers

Customers love the banh mi, but feel weird just walking out with it

Three months into Amazon’s latest experiment, the cashier-less Amazon Go store, the company is working on learning who its customers are and adjusting to their feedback.

At a keynote held at Shoptalk, a retail conference in Las Vegas, Gianna Puerini, vp, Amazon Go and Dilip Kumar, vp of technology, Amazon Go and Amazon Books, revealed some of the nuances that went into building Amazon Go and some of the findings they’ve picked up since it opened in January.

“It

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in