Amazon Introduces Kindle Book Giving

Just in time for the holidays, Amazon has launched the ability to digitally give Kindle Books as gifts to anyone with an e-mail address.

Kobo announced a similar service yesterday, which begins in early December. To give a Kindle Book as a gift, customers can choose a book in the Kindle Store and select “Give as a Gift” and then send it to their friend via e-mail.

The e-mails are delivered instantly and the recipient can redeem the gift in the Kindle Store.