Amazon introduces in-app purchasing API using Amazon accounts

Amazon announced today that consumers can now use their Amazon accounts to purchase virtual goods and currencies in PC, Mac and Web based games, as well as games in the official Amazon app stores for Kindle and Android.

As the world’s largest online retailer Amazon already has an enormous amount of users’ payment information. Developers are likely to see benefits as consumers within Amazon’s ecosystem will be able to make in-app purchases with little friction, much like markets in Japan and Korea where carrier billing is the norm.

The

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