Amazon Feeling a Bit of Heat from the iPad? Looking for a Kindle Browser Developer

MP3 players were ho-hum toys with no real focus until Apple introduced the iPod and the iTunes store. eBooks were considered a conceptual failure for nearly a decade until Amazon showed everyone how to execute the concept correctly with their Kindle ebook reader and the Amazon Kindle ebook store. The soon-to-be-available Apple iPad may redefine or, at least, refine the definition of the ebook market by providing a mass market device that is also a color ebook reader.

It may be just coincidence, but CNET & Webmonkey noted that Amazon is looking for a browser developer for the Kindle…

Amazon Is Building a Better Browser for Kindle

Could Amazon be feeling a bit of heat from the iPad? I think so. Competition is a good thing for we consumers.