Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The Wall Street Journal.
Amazon wants to join other retailers who have partnered with UltraViolet, a digital locker that stores people’s movies in the cloud. Anytime viewers purchase a movie from one of the partners, the film shows up in their locker. And when they buy a physical DVD, they get a code for the digital version too.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in