Amazon And Barnes & Noble Fight Over Battery Life
Ever since Barnes & Noble came out with their new
Nook Touch, which can apparently hold one charge for two months (measured as 60 hours on half an hour a day with Wi-Fi off), the retailer has been participating in a oneupmanship with Amazon.
Amazon responded to the Nook news by introducing a 3G version of the ad-supported Kindle for $164 and changing its battery life description on the Kindle product page. The site reads: “A single charge lasts up to two months with wireless off based upon a half-hour of daily reading time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in