The cover image captures the immediate attention of visitors to Facebook pages, and social promotions platform Amazly shared three vital tips for page administrators to capitalize on that key real estate.
Amazly reminded page admins that cover images display at 851 pixels wide by 315 pixels on desktop and at 640 by 360 on smartphones, and its three tips were:
Use your cover image and your call-to-action button strategically: You can accomplish this by strategically designing your Facebook cover image to deliver a message that aligns with what your CTA button asks visitors to do, or, for a more direct approach, take tips from pros like Guy Kawasaki and Ali Brown and point visitors right to the CTA.
Use the image description to reinforce the cover image CTA: When visitors click on HubSpot’s cover image, there’s a direct link in the description to the CTA page. When people click on the cover image for She Takes On the World, they’re given a brief description of the course and a direct link to get it. Why is it so important to reinforce your cover image CTA in your description, you ask? Because many people will actually click on the cover image rather than the CTA button! Make sure you’re not losing out on leads — place that link in your cover image description.
Leverage the cover image to draw attention to promotions and timely content: If you have an event coming up, a new product release or a special social promotion running, then your cover Image is a great place to feature it.
Readers: Anything to add?