We’ve heard before about NBA and other sports stars being fined for bad behavior on Twitter, but this is a first: Amar’e Stoudemire has been fined $50,000 for something he sent in a private direct message to a fan.
A fan of Stoudemire forwarded a DM they received from the basketball star to Deadspin, which published the DM over the weekend. The DM contained a homophobic slur towards the fan (or, perhaps more appropriately, troll).
Once published, it didn’t take long for the DM to be seen by the NBA – and by Stoudemire himself. Despite tweeting an apology, the NBA decided that the athlete should be fined for his inappropriate language, to the tune of $50,000.
That might sound like a lot to most of us, but, as the Toronto Sun points out, $50,000 is equal to about one quarter of one game that Stoudemire will play during the 2012-2013 season.
Still, it is more than just a slap on the wrist, and it’s not entirely new territory for the NBA.
Just last year they fined the Miami Heat owner a massive $500,000 for tweeting during the 2011 lockout.
This Twitter faux-pas is particularly embarrassing to Stoudemire: last month he was chosen by the NBA to take over their account and interact with fans on their behalf. Maybe he wasn’t the best selection?
This just goes to show that you need to watch everything you tweet, even if you think it will remain private between you and the recipient. Stoudemire learned this lesson the hard way.
(Amar’e Stoudemire image via Shutterstock)