LAObserved got the ball rolling with some media coverage of TheWrap’s August 18 #icebucketchallenge and the admittedly funny visual of site founder Sharon Waxman seeming not to get wet while underlings to her left and right did.
However, as Waxman subsequently tweeted – and LAObserved’s Kevin Roderick updated – she did in fact sustain collateral ice-cube damage. The lack of an SW torrent was the result of TheWrap’s decision to opt, in drought-stricken SoCal, for the most optimally water-supply-friendly route.
Sneider says it was his idea to
have TheWrap participate in the ALS viral campaign nominate the other trades. He also wonders if Waxman would be picked on for not getting completely drenched if she was a male media exec.
At the end of TheWrap video and in the associated headline, Waxman delivers that ALS challenge to the other Hollywood trades. At press time, it appears only the gang at Deadline followed suit (August 20).
Because of all this, Sneider chose to block Poland on Twitter. This is significant, as TheWrap film reporter has long been one of Poland’s most ardent fans and frequent re-tweeters.
Previously on FishbowlNY:
TCA Board Member Apologizes for Calling Gold Derby ‘Morons’