AllThingsD, the tech news site, is rumored to be working its way away from Dow Jones, the News Corp. subsidiary that owns the site. Fortune reports that AllThingsD’s contract expires on December 31, so Kara Swisher and Walt Mossberg — the founders of AllThingsD — are busy trying to find investors that might be interested in buying a stake in the site.
The asking price is rumored to be somewhere between $10 million and $15 million for a 25 percent or 30 percent chunk of the company. Swisher and Mossberg are looking at media companies, and so far three proposals have been submitted; one of which is from NBCUniversal. Other companies that were discussed include Bloomberg, The Washington Post Company and Condé Nast.
As for now, this is just speculation. Swisher and Mossberg could leave to start a new site and AllThingsD could end up remaining under the News Corp. umbrella. Either way, a source told Fortune that Rupert Murdoch “will probably make the final call on what happens.”