Facebook Allows Users to Upgrade to the New Messages Product, Why You Should

Some users are seeing a prompt when they visit their Facebook Messages inbox allowing them to upgrade to the New Messages product launched in closed beta in November. The product automatically filters non-essential communications into an Other folder, allowing the main inbox to show only important messages. It also routes sent messages to whichever device or interface Facebook deems is the most convenient for the recipient, whether that’s Chat, Messages, SMS, or email. While initially only available to press and an early tester-base, it appears all users will soon be able to upgrade to New Messages.

At the product’s launch event, CEO Mark Zuckerberg explained that New Messages was built to facilitate modern communication which is simple, immediate, lightweight, and personal like SMS and instant messaging, opposed to more formal, asynchronous email.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in