Allow Jay-Z and Bing to Reintroduce Themselves
Jay-Z, Bing, and creative agency Droga5 teamed up to create a “multiplatform search experience and interactive game” to promote the hip-hop icon’s first book, Decoded, which will hit bookstores Nov. 16.
Decoded deciphers the hidden meanings behind Jay-Z’s songs and lyrics, and all 300 pages of the book will appear in unlikely places such as pools, pool tables, bronze plaques, and clothing racks, with fans using Bing, Bing Maps, and Bing Entertainment to search for clues.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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