All the Joy of Shopping for a Car, But in a Video Game!

More branding and advertising news from that strange otherworldly other world of Second Life. American Apparel, of course, has been there for a while now. And there was that aloft hotel that they’re building there first before building them in real life. Now Scion is jumping into the virtual action by running a campaign of putting their cars into use in Second Life, allowing users to trick them out, just as they could at the dealership, and even hosting a release party.