All the Excitement of a Plain White T-Shirt, Only Virtually

A few weeks back, we were all steamed up and ranting about the controversial photographer Terry Richardson, and then, by extension, the very Richardson-esque ads that American Apparel runs all the time. So while this writer still isn’t the biggest fan of the company and hasn’t really ever “gotten” their appeal, we’re starting to appreciate their business acumen thanks to this story that recently appeared about their opening a virtual store in that Second Life online universe thingie.