All Eyes Are On TV Guide's New iPhone App as a Source of Social Data
An old media classic has gotten a new media update. TV Guide has released a new app for the iPhone that features personalized watchlists, instant streaming, and social check-ins. Networks and advertisers have already started looking at the numbers to make decisions about programming and ad placement.
An old media classic has gotten a new media update. TV Guide has released a new app for the iPhone that features personalized watchlists, instant streaming, and social check-ins. Networks and advertisers have already started looking at the numbers to make decisions about programming and ad placement.
On the new mobile app, viewers will be able to watch shows instantly through ABC, ABC Family, Crackle, CW, Hulu Plus, HBO GO,and iTunes. An “I’ll Watch” button helps viewers connect with the rest of the community to talk about their favorites.
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