Alice Rawsthorne Checks Back In with London's 2012 Logo

Has it really been three years already since the world exploded into a furious rage over the release of Wolff Olins‘ logo for the 2012 London Olympics? Seems like it was only yesterday, doesn’t it? Now that there’s been some time between then and today, and that’s the sort of distance that tends to heal all wounds, the beloved Alice Rawsthorne decided this week to check back in with the 2012 logo, to see if it had aged into a kind of familiar acceptance.