Alberta Initiates Investigation of Groupon's Expiration Dates

Alberta believes that the expirations dates may break the province's consumer protection law. Based on the fact that the deal offered by Groupon expires, the company provides a full refund to the purchaser. By Alberta laws, this isn't good enough. The government wants Groupon to repay its clients the face value of the card -- not the purchase price of the card.

Groupon received another thorn in its side this week when the government of Alberta initiated an investigation into the company’s business.  Alberta is determining how to treat Groupon’s expiration date policy, and some of their ideas seem a bit odd.

Almost all the coupons sold by Groupon have expiration dates. Alberta believes that the expirations dates may break the province’s consumer protection law. Based on the fact that the deal offered by Groupon expires, the company provides a full refund to the purchaser.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in