'Rosie the Riveter' Treatment Riles Up Alaska
Magazine GM says "anti-feminism" was never the intention.
Messing with an iconic image can be a tricky.
On the left is artist J. Howard Miller‘s iconic 1942 Westinghouse Electric & Manufacturing poster. The emblematic display of female patriotism on the assembly line was echoed the following year by Norman Rockwell for a Saturday Evening Post cover and, overall, became a hugely popular branded wartime message.
On the right is the cover of the January issue of Alaska Business Monthly. Not the most offensive treatment, but enough to get some folks in the Land of the Midnight Sun slightly riled up about the gender switch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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