Airpush acquires Hubbl to release native mobile advertising platform
Mobile ad platform Airpush has announced its acquisition of Hubbl, developer of mobile personalization and native advertising technology. The acquisition will see the pair partnering to bring more effective native advertising to Airpush’s ecosystem of 120,000 mobile apps, via an ad platform that’s currently in development.
Hubbl was founded in 2012, with offices in both New York and India. The company’s focus has been on developing personalization technology for mobile ads, ensuring that users are served more targeted ads that are contextually relevant to their current experience.
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