AIM Acquires Wellness Organization

The Idea Health and Fitness Association.

Active Interest Media, Inc. has acquired Idea Health and Fitness Association, an organization for wellness and fitness professionals. Terms of the deal weren’t disclosed.

Idea Health was founded in 1982 by Peter Davis and Kathie Davis. It boasts more than 250,000 fitness professional members and 200 certification and training groups. Idea Health also publishes several print and digital publications, including Idea Fitness Journal.

As part of the deal, Peter Davis will stay on with AIM.

“Peter, Kathie and their team have created a remarkable company that has played a key role in building the modern-day fitness industry,” said AIM CEO and president Andy Clurman, in a statement. “They have done this by supporting fitness professionals with incredible events, educational content through multiple print and digital channels (magazines, membership, digital libraries, newsletters, video and online courses), and liability insurance.”