Agreement Fizzles, Viacom Threatens Legal Action Against YouTube
We all knew $1.65 billion would buy someone’s ire
Viacom is demanding YouTube and Google to pull over 100,000 clips of its content — which it estimates as “$1.2 billion video streams on YouTube” — after trying for months to come to an agreement, stating that YouTube is unwilling to “come to a fair market agreement.”
This is the second time the media giant has butted heads with YouTube since its sale to Google last year. As you’ll recall, Viacom demanded the ‘Tube pull clips of over five minutes in length of Comedy Central shows like the Daily Show and Colbert Report — which, beyond cat videos and goofy politicians, represent YouTube’s bread-and-butter and the best free advertising the network will ever get.
Why
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in