More media companies should be like Bozell.
Bozell’s internship recruiting site, WhatACrappyJob.com, is actually a blog making fun of all the jobs you could have, if you don’t fill out their internship app. It’s not a “here, look at our jobs, look at a video of smiling people who love working here” corporate site. It’s a blog, and it is (or rather, has the potential to be) a conversation, as visitors to the site can submit their own crappy jobs.
Bozell was responsible for “Got Milk?” and “Pork, the other white meat” so if you’re in advertising you probably already know who they are. Which makes it all the more amazing that they’re spending time and effort on building up their employment brand. Kudos.
(h/t One Day One Job)