Inside The Creative Agency Behind TNT’s 'Dramatic Surprise'

In April of last year, TNT’s ‘Dramatic Surprise’ became the second most-shared viral ad of all time, following VW’s ‘The Force’. I had the opportunity to speak with Kris Hoet, Head of Digital at Duval Guillaume Modem, the Belgian creative agency behind the campaign, to find out more about the company, their successful campaigns, and working with brands to create viral success stories.

In April of last year, TNT’s ‘Dramatic Surprise’ became the second most-shared viral ad of all time, following VW’s ‘The Force’.  I had the opportunity to speak with Kris Hoet, Head of Digital at Duval Guillaume Modem, the Belgian creative agency behind the campaign, to find out more about the company, their successful campaigns, and working with brands to create viral success stories.

Hoet gave me a bit of background on the company.  “Duval Guillaume Modem was founded 17 years ago as Duval Guillaume by André Duval and Guillaume Vanderstighelen. 

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