Afternoon Reading List 07.11.13.

Why MSNBC’s ratings suck — MSNBC has been the subject of news rather than just a broadcaster of it lately, due to its sharp decline in ratings in the first half of 2013. National Journal’s Matthew Cooper examines why the network has been grasping for air and ratings and why they keep slipping away. To start with, the second quarter of 2013 was full of breaking news — the Boston Marathon bombings, Cleveland kidnappings and the Oklahoma tornadoes.

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